A bit about me

I grew up in India with a pencil in my hand, wanting to be an artist. I studied commerce instead, and tried to ignore the pull towards making things.

Eventually I couldn't. I started as a creative designer and grew into an art director in media and publishing. From there I moved into digital products: TV interfaces for broadcasters around the world, streaming apps for iOS and Android, and self-service portals. Today I work on enterprise products and design systems.

What I care about

The work I enjoy most is where the interface is the easy part. Legacy platforms, regulation, lots of teams with different priorities, and customers in very different situations. Somewhere in there is a clearer way of doing things. I like finding it and helping everyone else see it.

How I work

I zoom out before I zoom in. Before I design a screen, I want to know what's behind it: the service, the systems, the people who support it, and why customers end up where they do.

I make things visible. At Spark, I built a big journey map on the office wall. People who'd never worked with UX stopped to talk about it, and suddenly everyone could see the problem the same way.

I fix the gaps I notice. At Westpac, our design ways of working were different from team to team. I set shared ways of working for a team of about 16 UX designers, covering process, Figma file structure, naming and templates. I also looked after the RED design system from December 2023 to April 2026, alongside my day-to-day work.

I leave things better than I found them. The journey mapping and customer testing I set up at Spark kept being used after I moved on. I've mentored junior designers at both Westpac and Spark.

Where I've worked

Transmax

Senior Product Designer (contract) · Apr–Sep 2026Mapped and checked how people use the STREAMS intelligent transport systems platform, one workflow at a time, to support product strategy and moving customers off legacy systems.

Westpac NZ

Senior Experience Designer · 2020–2026Business lending, the Depositor Compensation Scheme, the Westpac One app and NetBanking, and the RED design system. Also staff tools, including a workflow tool and a fraud case management app.

Spark NZ

Senior Experience Designer · 2016–2020Joined as an Interaction Designer. MySpark Business, Managed Data and broadband self-service, across iOS, Android, web and tvOS.

Fastfilmz

Product Design Lead · 2015–2016Product design and brand for a new Indian video-on-demand app on iOS and Android. It became one of the top-rated movie apps on Google Play within two months of launch.

Cisco

Senior UX/UI Designer · 2012–2014Set-top box interfaces and companion apps for broadcasters including Astro and Foxtel, reaching 10+ million households. All navigated with four keys on a remote.

Earlier

2007–2012UX Analyst at Human Factors Research & Design. Before that, Associate Art Director at 2adpro, where I managed a team of 20+ designers on media and advertising work, including mentoring and performance reviews.

Right now

I'm studying a Master of Applied Artificial Intelligence at AUT, part-time. It's about designing, integrating and governing AI responsibly in real organisations. I use AI tools like Claude and Figma Make throughout my own design work.

I'm open to senior and lead product design roles in Brisbane, Sydney, Melbourne or New Zealand. Outside work, I still draw, and I take a lot of photos.