Senior / Lead Product Designer · Brisbane
I make complex products easier to understand and use.
I'm Shine. I work with product and engineering to set priorities, test ideas with customers, and get improvements into people's hands. At Spark, that moved business customers to self-service. At Westpac, it made a new deposit rule clear for customers and bankers.
- 20%fewer MySpark-related calls at Spark (2017–2019), across the portal work I contributed to. Spark estimated the saving at $2–3M a year.
- 16designers at Westpac working one shared way in Figma, with the reviews, file template and guide I led (2023–2026).
- ~85SUS score in concept testing for the Depositor Compensation Scheme at Westpac (2024–2025).
Selected work
Case studies
Each project had its own kind of complexity. They focus on how I think and the decisions I made.
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Making deposit regulation clear for customers and bankers
I led the UX across customer and banker experiences. In concept testing, the designs scored around 85 on the System Usability Scale (SUS).
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Modernising MySpark Business self-service on a legacy platform
Contributed to 20% fewer MySpark-related calls. I set the design direction as the only UX designer across up to four squads.
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Using AI to map a complex product
I designed the mapping method, checked the AI output by hand and prepared 252 workflows for experts to validate.
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Strengthening Westpac's RED design system
I led the design-side work, introduced a contribution review process and helped 16 designers adopt shared ways of working.
Other case studies
What I bring
Four things I bring to a team
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I make complex things clear
I take regulation, long processes and old systems, and turn them into something customers and staff can follow.
Read the DCS case study -
I design the whole service, not just screens
I map how the work really happens across teams and systems, and bring those teams together around it before I design.
Read the MySpark Business case study -
I help design teams work as one
I have looked after a design system and set shared ways of working, so designers and developers build things the same way.
Read the RED design system case study -
I use AI with good judgement
I use AI to speed up big, slow tasks. I set clear rules for it and check the results by hand. I am also studying a Master of Applied AI.
Read the AI workflow mapping case study
What people say
What colleagues say about working with me
“…Shine approaches his work with meticulous attention to detail, iterating through testing phases and asking insightful questions to refine his designs. His collaborative spirit shines as he effortlessly bridges communication between engineers and product owners, ensuring alignment and success.”
“What I came to appreciate about Shine during our time at Spark, was that he always remained calm and level-headed even in situations of extreme pressure and high workload. Because of this, he quickly established himself as a reliable resource and team player, who worked effectively and collaboratively as part of a cross-functional team.”
Right now
Open to senior and lead product design roles
I'm based in Brisbane, and open to roles in Brisbane, Sydney, Melbourne or New Zealand. I'm also studying a Master of Applied Artificial Intelligence at AUT, part-time, and I use AI tools throughout my design process.
Get in touch
